Joyce Kyeyune Tonda
Case Studies: A Critical Resource Builder for Non-Profits
Global economic uncertainty has triggered tightened spending across the board; shifting donor focus to funding only measurable priority areas. Non-profits can take advantage of this need-to-justify to pitch their work more effectively through project or programme case studies that will attract more funding.
What are case studies?
Case studies are a form of storytelling with emphasis on rigorous field evidence from multiple stakeholders, in-depth analysis and framing of critical learning.
Why is this an opportunity of a lifetime for nonprofits?
Tells a compelling story: Case studies allow for long-form narrative where documenters can describe interventions in meaningful detail and highlight challenges that can be addressed by more funding.
Offers proof: Case studies provide evidence and builds credibility around the efficacy of the interventions and justifying the need for funding for scale-up.
Showcases what worked and why: Key learning and best practices are documented laying the foundation for follow-on projects and establishing your organisation as a thought-leader in that field.
Demonstrates your value: Effective documenters are considered competent, they provide a regular cache of case studies positions your organisation as a performer and partner of choice.
Documenting case studies positions you as a higher calibre intentional organization – the more good things people hear about you, the more they are attracted to you. Success is attractive.
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