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Insights.

The stories behind what we do 

  • Writer's pictureJoyce Kyeyune Tonda

5 Case Study Good Practices to Engage & Attract Funding

Becoming a good story-teller is the first step to attracting funding. Writing engaging and impactful case studies that highlight key issues provides potential donors with sufficient details that resonate with them.


Team of mixed ethnicities huddled around a computer from DC Studios (Freepik)

What can you do?

Polish your writing skills with these 5 key elements:

  1. Know your subject: It is important that you understand the subject matter before attempting to write a case study. You must be familiar with the problems, challenges, interventions and immediate successes from a range of sources.

  2. Ask the important questions: Prepare many useful questions to ensure you obtain quality and valuable information as needed by your readers.

  3. Let the people speak for themselves: Identify and schedule as many interviewees as possible, their testimonials will add quality and richness to your case study.

  4. Connect the dots: Look out for patterns and recurring themes around which you can write your case study to avoid drowning in too much irrelevant information

  5. Highlight the unique: Each case study has something unique aspects to it – amplify them. Avoid becoming monotonous and boring the reader especially if the case studies are focusing on the same intervention.

Pro tip: There is no need to reinvent the wheel, learn from the experts.



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